Animation Mastery Bundle

    ✔ Misinterpretations About UX Strategy

    ✔ Misinterpretation 1: UX strategy is about identifying a “North Star”

    ✔ Misinterpretation 2: UX strategy is a “strategic way” to perform UX design

    ✔ Misinterpretation 3: UX strategy is just product strategy

    ✔ Misinterpretation 4: UX strategy is closely tied to brand strategy

    ✔ So What the Hell Is UX Strategy?

    ✔ Why a UX Strategy Is Crucial

    ✔ How I Discovered My UX Strategy Framework

    ✔ Tenet 1: Business Strategy

    ✔ Tenet 2: Value Innovation

    ✔ Tenet 3: Validated User Research

    ✔ Tenet 4: Killer UX Design

    ✔ Recap

    ✔ The Blockbuster Value Proposition

    ✔ What Is a Value Proposition?

    ✔ If you don’t want to live on Fantasy Island…

    ✔ Step 1: Define your primary customer segment

    ✔ Step 2: Identify your customer segment’s (biggest) problem

    ✔ Step 3: Create provisional personas based on your assumptions

    ✔ Provisional persona layout and breakdown

    ✔ Step 4: Conduct customer discovery to validate or invalidate your solution’s initial value proposition

    ✔ Customer discovery

    ✔ The problem interview

    ✔ Phase 1: The screener questions

    ✔ Phase 2: The interview

    ✔ Two-sided markets

    ✔ Step 5: Reassess your value proposition based on what you learned! (And continue to iterate until you have product/market fit.)

    ✔ Recap

    ✔ Learning Lessons, the Hard Way

    ✔ Using the Competitive Analysis Matrix Tool

    ✔ Understanding the Meaning of Competition

    ✔ Types of Competitors

    ✔ How to Find Your Competitors and Compile Your Competition List

    ✔ Searching for competitors

    ✔ Filling Out the matrix with data – URL of website or app store location – Usernames and password access – Purpose of site – Year founded – Funding rounds – Revenue streams – Monthly traffic – # of SKUs/listings – Primary categories – Social networks – Content types – Personalization features – Community/UGC features – Competitive advantage – Heuristic evaluation – Customer reviews – General/miscellaneous notes – Questions/notes to team or self

    ✔ Analysis

    ✔ Recap

    ✔ The Blockbuster Value Proposition, Part 2

    ✔ What Is an Analysis?

    ✔ The Four Steps to a Competitive Analysis and Market Opportunities

    ✔ Step 1: Scan, skim, and color-code each column for highs and lows

    ✔ Step 2: Creating logical groupings for comparison

    ✔ Step 3: Analyze each competitor by benchmarking product attributes and best practices – The analysis column of each competitor

    ✔ Step 4: Writing the Competitive Analysis Findings Brief

    ✔ Findings Brief, Section 1: Introduction/Goals

    ✔ Findings Brief, Section 2: Direct Competitors

    ✔ Findings Brief, Section 3: Indirect Competitors

    ✔ Findings Brief, Section 4: Cool Features from Influencers

    ✔ Findings Brief, Section 5: Taking a stand/Your Recommendations

    ✔ Recap

    ✔ Timing Really Is Everything

    ✔ Techniques for Value Innovation Discovery

    ✔ Identify the Key Experiences

    ✔ Take Advantage of UX Influencers

    ✔ Do Feature Comparisons

    ✔ Storyboarding the Value Innovation Three steps to storyboarding value innovation

    ✔ Step 1: Create your list of panels.

    ✔ Step 2: Decide on your visual format (digital montages versus sketching on paper).

    ✔ Step 3: Lay out your storyboard on a canvas, add captions below each panel.

    ✔ Business Models and Value Innovation

    ✔ Recap

    ✔ Giving It Your Best Shot

    ✔ How I Became an Experiment Addict

    ✔ Testing Product/Market Fit by Using Prototypes

    ✔ Three Steps to Design Hacking the Solution Prototype

    ✔ Step 1

    ✔ Step 2

    ✔ Step 3

    ✔ Solution Prototype Reality Check: Why User Experiences and Business Models Must

    ✔ Go Hand in Hand

    ✔ Recap

    ✔ Guerrilla User Research: Operation Silver Lake Café

    ✔ User Research versus Guerrilla User Research

    ✔ The Three Main Phases of Guerrilla User Research

    ✔ Planning phase (one to two weeks depending on team size and number of participants)

    ✔ Step 1: Determine the objectives

    ✔ Step 2: Preparing the interview questions

    ✔ Step 3: Finding the venue(s) and mapping out team logistics

    ✔ Step 4: Advertising for participants

    ✔ Step 5: Screening participants and scheduling time slots

    ✔ Interview phase (one day)

    ✔ Prepping the venue

    ✔ Participant compensation, café etiquette, and tipping

    ✔ Conducting the interviews

    ✔ Extracting succinct notes

    ✔ Analysis phase (two to four hours)

    ✔ Recap

    ✔ Seeding Growth Hackers

    ✔ Using the Funnel Matrix Tool

    ✔ Why a Matrix and Not a Map?

    ✔ Rocking the Funnel Matrix

    ✔ The Vertical Axis

    ✔ Suspect stage

    ✔ Lead stage

    ✔ Prospect stage

    ✔ Customer stage

    ✔ Repeat User stage

    ✔ Reference User stage

    ✔ The Horizontal Axis

    ✔ User’s Process

    ✔ Desired Action

    ✔ Business Task

    ✔ Metrics Required

    ✔ Functionality Validated Learnings

    ✔ Conducting Suspect Stage Experiments with Landing Pages

    ✔ Case Study 1: When a Value Proposition Needs to Pivot

    ✔ Case Study 2: When a Value Proposition Needs to Acquire Leads

    ✔ How to concoct a Landing Page experiment

    ✔ Recap